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External hard drives, despite serious competition from flash drives, do not lose popularity. Moreover, external hard drive market to grow 30% annually, approves management company Western Digital (WD), recently declared himself a leading manufacturer of this class of devices. With the words Craig Davis (Craig Davis), director of marketing units WD, the main factor stimulating demand, is a huge number of digital technology, accumulated by consumers worldwide, including 1 billion PCs with Windows, Mac 6 million and 111 million digital cameras expected to the end of 2008.

“And they all require large drives for storage of personal data - that encourage market development and external NZHMD” - said Davis. According to Parks Associates, approximately 17% of all movies, 26% of personal video, video clips 36%, 59% of musical compositions and 84% of photos stored in digital form. The practical embodiment of the concept of “digital home” for the establishment of shared storage of files in the near future will require large drives, and, above all, external hard drives. By 2010, average demand of individual storage systems will reach 5 TB.

The company Western Digital, of course, is not going to sit idly. According to a statement WD Sales Director for South-East Asia Koh Margaret (Margaret Koh), the company shipped in the third quarter of fiscal 2008, 34.5 million hard drives that 41% more than last year, of which 10.2 million devices are calculated at market mobile computers. WD Revenues in the third quarter of fiscal 2008, projected at two billion U.S. dollars.

According to Koh, 54% of all income received for “emerging markets”, including consumer electronics, external drives and other sectors that are not linked directly with the traditional PC market. Half of the hard drives went OEM-producers, 34% distributed through suppliers, and only 16% fall in retail.