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Company Samsung Electronics (Samsung) and LG Electronics (LG) announced that its offer joint development as a technology standard for mobile TV in North America. They aspire to the standard of advanced television systems (Advanced Television Systems Committee, ATSC) as soon as possible has become the only standard for mobile digital TV in the territory. The proposal solution uses existing terrestrial digital TV network, not exerting influence on them, and requires a minimum cost for equipment.

ATSC, as expected, will become standard in the market in North America beginning in 2009 after testing Open Mobile Video Coalition (Open Mobile Video Coalition, OMVC) and a group of leading U.S. broadcasting companies, vigorously promote the development and early introduction of mobile TV.

Based on a study initiated by the National Association of Broadcasters (National Association of Broadcasters, NAB), taking as the sole standard ATSC lead to an increase in the U.S. market for handsets supporting mobile TV devices to 130 million by the end of 2012. A portable media market for mobile TV receivers will grow to 25 million additional units, according to BIA Financial Network.