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Flexplay Entertainment promises to revolutionize the system of video-rolled products, launched a special DVD, which later auto-48 after their opening. The essence of technology is as follows: together some substance to drive designed Flexplay, reacts with oxygen, which opens a box with a DVD. Since then begins a slow chemical reaction, which makes the disc unreadable within 48 hours.

These carriers are going to use a rental. While it is sealed on a shelf with it nothing happens, as soon as you opened it and looked - can just throw in the trash bucket. There is no need to drag back and give a box. The service cost is $ 4.99 (for $ 7 in the U.S. you can buy a full DVD with no new movies).

We doubt that zateya will be a success. In 1998, several companies already offer similar service called DIVX (has nothing to do with popular codec). The truth is then needed to play a special player. Either way, the benefits of this technology is too little to hope for its success. Especially in light of popularization of digital video rolled.

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