Scientific research lab IBM, based in India, have developed technology to disguise the data, it will help call centers protect important information without disrupting customer service or business operation. Masked data will help call centers and various voice services, building confidence and protecting enterprise customers.

Technology is a voice analytical tool, which operates in accordance with the criteria necessary security and protection of privacy against unauthorized entry. The system detects and masks the private and sensitive information contained in the audio interview call centre operator and customer. Increased security will become a reason for providing their personal data (credit card numbers, social insurance number cards) using a range of services.

Typically, recording conversations stored in the archives of businesses, and then distributed to different departments to audit, staff training and works to improve the quality of service delivery. During the movements of these data, they become vulnerable to unauthorized access in order to obtain personal information. IBM developed technology that hides secret information, offering access to it only with permission.

This decision will allow companies to protect sensitive data using the most modern services worldwide. Based on an analysis of audio and metadata to determine the site of secret information, the system is blocking the reproduction of his or makes the screen unreadable area with an image, such as credit card numbers or other important data for those who do not have access to this information.