It turns out that the head of Activision / Blizzard Kotik Bobby (Bobby Kotick) is a great fan of iTunes. According to the Executive Director of the largest American publishers, the company is considering the possibility of creating a digital distribution service, similar in function product from Apple. The new system will be used for selling songs for the popular series of games Guitar Hero.

In his interview with news agency Reuters, Kotik (Kotick) also noted that after the merger with gaming unit Vivendi, Acivision preparing to enter the more competitive with major media players, including Time Warner Inc and Walt Disney Co.