Major international manufacturers of personal computers (Hewlett-Packard (HP), Dell, Acer, Asustek Computer) ODM/OEM- manufacturers are asked to reduce the prices of Blu-ray (BD) and BD-combo drives. Asian players, which include Pioneer, Lite-On IT, Toshiba-Samsung, Hitachi-LG, not willing to make such a move.

At the moment ODM/OEM- prices for BD-combo drives in the area ranging $ 120-130, while the BD-conventional devices cost $ 95-100. PC manufacturers, in turn, required to reduce to $ 100 and $ 90 respectively. Unfortunately, to make such concessions partners can not because of the high cost of materials and unwillingness to lose profits for more orders.

Because of this quantity supplied BD-drives during the third quarter of 2008, compared to the previous period, will grow only a small way.